The success of your business depends on many factors, so it is worth getting well prepared before launching it. As part of the market research, we conduct a detailed competition analysis. At this stage, we can determine what is missing in a given area, i.e. define a niche. We try to be up-to date and follow recent trends on the global gastronomic market – we are looking for innovative solutions and culinary inspiration. Later, we adapt some of these trends to the Polish market. It should be remembered that the most important element of every restaurant are Guests. Therefore, the next step of market research is to define the target group and adjust the gastronomic offer to its needs. The better the offer is matched, the greater the chance of success!