Rebranding and Redesign

Refresh Your Restaurant and Give It New Life!

Has your restaurant seen its glory days pass? Do you feel it needs a fresh look and a new impulse? This is natural in the dynamic world of gastronomy. Over time, every establishment can lose its original luster, and its offer may cease to be attractive to guests. This is the moment to think about a comprehensive change through rebranding or redesign. At Bon Vivant Advisory (BVA), we understand that refreshing the image, offer, or even a complete change in business strategy is key to regaining popularity and attracting new customers.


What do rebranding and redesign with Bon Vivant Advisory (BVA) involve?


Before we introduce any changes, it is crucial to understand where they are most needed and what will bring the best results. Therefore, as part of our services, we offer both comprehensive rebranding and redesign, depending on the specific needs of your gastronomic business.


Rebranding – complete change of brand identity


This is a solution for establishments that want to start a completely new chapter – to change not only the image, but above all the concept, offer, and market positioning. If your current concept no longer resonates with the market or you want to go in a completely new direction, we will help you create a new, coherent, and attractive restaurant concept from scratch.

    Rebranding includes:

    • choosing a new type of cuisine,
    • defining the target group,
    • developing a unique value proposition,
    • giving your brand a completely new character – from the name, through visual identity, to marketing communication.

    Rebranding is a change in the DNA of the establishment, not just its appearance.

    Redesign – refreshment and modernization

    Redesign, on the other hand, is a more subtle form of transformation – it involves modernizing what already exists, without changing the brand's foundations. Here, we focus on improving perception and functionality while maintaining the existing identity.

    Redesign includes:

    • the aesthetic layer of the establishment – new wall colors, lighting, furniture, accessories that influence the atmosphere,
    • plating – aesthetic arrangement of dishes on the plate, which emphasizes the character of the cuisine and increases the value of the guest's experience,
    • menu modernization – updating items, serving style, or the layout of the menu itself, to better meet the expectations of contemporary guests.

     

    10 YEARS ON THE MARKET

    Redesign doesn\'t change who you are

    You look and perform better

    Why invest in rebranding or redesign?
    From our experience, even seemingly small changes can bring surprising results and give your café or restaurant a new lease on life.

    By investing in rebranding or redesign, you gain:

    • New energy and fresh perspective: rekindle interest among former Guests and attract new ones.
    • Increased appeal: your offer and image will better align with current market trends and customer expectations.
    • Enhanced competitiveness: stand out from other venues and build a stronger market position.
    • Revenue growth: a refreshed image and attractive offer will directly translate into more Guests and higher income.
    Redesign nie zmienia tego, kim jesteś

     

    Time for changes? Contact us!

    If you feel your restaurant needs a renaissance, Bon Vivant Advisory (BVA) is your partner in the transformation process. Whether you need a subtle refresh or a comprehensive concept change, our experts will help you plan and implement effective solutions.

    Contact us today to schedule a free consultation and find out how rebranding or redesign can change the future of your gastronomic establishment!

    Consultation: 1h / 250 PLN net. The first consultation (1h) is free.

    Frequently Asked Questions:

    When does my restaurant need rebranding or redesign?

    Your restaurant probably needs rebranding or redesign if you notice a decrease in the number of guests, deteriorating reviews, a lack of distinction from the competition, or simply feel that your establishment has ceased to be modern or attractive. Other signals may include changes in market trends, the emergence of new competition, a desire to reach a different target group, or when your current image no longer reflects the quality or uniqueness of your offer.

    What is the difference between rebranding and redesign?

    Rebranding is a deeper change process that affects the entire brand identity – its values, message, and often also the name, logo, color scheme, and overall communication tone. It may also involve a change in the gastronomic concept. The goal is to create a new perception of the brand in the minds of guests. Redesign, on the other hand, usually refers to the visual refreshment of brand elements (e.g., the logo itself, menu, interior design) or processes, without a fundamental change to the brand's essence. Redesign is often part of rebranding, but it can also be an independent action aimed at modernization or improving functionality.

    Can a small change really bring big results?

    Absolutely yes! Often, it is precisely seemingly small changes – such as refreshing the menu, subtly changing the interior design, a new style of food photography, or even a minor logo correction – that can bring surprising results. Many successes result from precise adaptation to guest needs and subtle modernization that makes the establishment more inviting and attractive, without drastically cutting off existing strengths and loyal customers. The key is a strategic approach and an accurate diagnosis.

    What are the benefits of rebranding or redesign?

    Investing in rebranding or redesign can bring many benefits, including: an increase in the number of guests and turnover, improved brand image and perception, increased competitiveness in the market, better adaptation to current trends, regaining "freshness" and attractiveness of the venue, and also increased staff engagement, who will feel part of an exciting new change. It is also an opportunity to break away from negative past associations.

     

    Check what we can do for you

    See our services and solutions tailored to the real needs of your business.

    Our Offer

    Operational Audit for Gastronomy

    You see the problem, but you don’t know where you’re making mistakes?

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    New Gastronomic Concept

    Do you have an idea for a new restaurant but don’t know where to start?

    Zobacz więcej

    Gastronomic consulting

    Do you dream of your restaurant being a place full of satisfied guests?

    Zobacz więcej

    Business Plan for a New Gastronomic Concept

    Are you planning to open your own restaurant and looking for a guide to ensure a safe start?

    Zobacz więcej

    Mystery Guest

    If you believe that such an assessment makes sense for your venue, get in touch with us.

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    Cost Management

    Your venue isn’t making as much profit as it should, and the list of expenses seems endless?

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    Menu engineering

    Which dishes from your menu sell the best? What is their food cost and what margin do they have?

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    Raw Material and Supplier Management

    Is a lot of food being wasted in your restaurant, and are weekly inventories a burdensome task?

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    Service for Investors

    Service for Investors: Comprehensive support for foreign investors in the process of entering the Polish gastronomy market and opening new venues.

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    Product Development

    Do you have an idea for a product, service, or solution for the gastronomy industry but don’t know how to sell it?

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    Chain Development

    Do you run a successful venue and see your other locations thriving as well?

    Zobacz więcej

    Rebranding & Redesign

    Has your restaurant already seen its prime years behind it?

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    Trend Spotting

    Monitoring and analysis of global and local gastronomic trends, enabling you to stay ahead of the competition and innovate your offerings.

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    Succession 2.0

    Support program for the younger generation of owners in the process of taking over family gastronomic businesses, modernizing them, and building authority.

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    Inventory / Stocktaking

    Professional external inventory control and verification in the restaurant, aimed at cost optimization and loss minimization.

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    Food Photography

    Our company will select inspirations, prepare creative concepts, present reference photos, and oversee the entire photoshoot session.

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    Kitchen Technology

    The heart of every restaurant is its kitchen, and its proper functioning largely depends on the technological design and equipment.

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    Market Research for Gastronomy

    Take advantage of Bon Vivant Advisory\\\\\\\\\\\\\\\'s support and conduct a professional analysis of the gastronomic market.

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    Training for the Gastronomy Industry

    We provide specialized training for managers, bartenders, and waitstaff, enhancing their qualifications and the quality of customer service.

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    Make an appointment for free
    Contact us
    Bon Vivant Advisory Sp. z o.o.
    ul. Żurawia 6/12 lok. 745
    00-503 Warszawa
    biuro@bvad.pl
    +48 535 444 451
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