Has your restaurant seen its glory days pass? Do you feel it needs a fresh look and a new impulse? This is natural in the dynamic world of gastronomy. Over time, every establishment can lose its original luster, and its offer may cease to be attractive to guests. This is the moment to think about a comprehensive change through rebranding or redesign. At Bon Vivant Advisory (BVA), we understand that refreshing the image, offer, or even a complete change in business strategy is key to regaining popularity and attracting new customers. What do rebranding and redesign with Bon Vivant Advisory (BVA) involve? Before we introduce any changes, it is crucial to understand where they are most needed and what will bring the best results. Therefore, as part of our services, we offer both comprehensive rebranding and redesign, depending on the specific needs of your gastronomic business. Rebranding – complete change of brand identity This is a solution for establishments that want to start a completely new chapter – to change not only the image, but above all the concept, offer, and market positioning. If your current concept no longer resonates with the market or you want to go in a completely new direction, we will help you create a new, coherent, and attractive restaurant concept from scratch.
Refresh Your Restaurant and Give It New Life!
Rebranding includes:
Rebranding is a change in the DNA of the establishment, not just its appearance.
Redesign, on the other hand, is a more subtle form of transformation – it involves modernizing what already exists, without changing the brand's foundations. Here, we focus on improving perception and functionality while maintaining the existing identity.
Redesign includes:
You look and perform better
Why invest in rebranding or redesign?
From our experience, even seemingly small changes can bring surprising results and give your café or restaurant a new lease on life.
By investing in rebranding or redesign, you gain:
If you feel your restaurant needs a renaissance, Bon Vivant Advisory (BVA) is your partner in the transformation process. Whether you need a subtle refresh or a comprehensive concept change, our experts will help you plan and implement effective solutions.
Contact us today to schedule a free consultation and find out how rebranding or redesign can change the future of your gastronomic establishment!
Consultation: 1h / 250 PLN netto. The first consultation (1h) is free.
Your restaurant probably needs rebranding or redesign if you notice a decrease in the number of guests, deteriorating reviews, a lack of distinction from the competition, or simply feel that your establishment has ceased to be modern or attractive. Other signals may include changes in market trends, the emergence of new competition, a desire to reach a different target group, or when your current image no longer reflects the quality or uniqueness of your offer.
Rebranding is a deeper change process that affects the entire brand identity – its values, message, and often also the name, logo, color scheme, and overall communication tone. It may also involve a change in the gastronomic concept. The goal is to create a new perception of the brand in the minds of guests. Redesign, on the other hand, usually refers to the visual refreshment of brand elements (e.g., the logo itself, menu, interior design) or processes, without a fundamental change to the brand's essence. Redesign is often part of rebranding, but it can also be an independent action aimed at modernization or improving functionality.
Absolutely yes! Often, it is precisely seemingly small changes – such as refreshing the menu, subtly changing the interior design, a new style of food photography, or even a minor logo correction – that can bring surprising results. Many successes result from precise adaptation to guest needs and subtle modernization that makes the establishment more inviting and attractive, without drastically cutting off existing strengths and loyal customers. The key is a strategic approach and an accurate diagnosis.
Investing in rebranding or redesign can bring many benefits, including: an increase in the number of guests and turnover, improved brand image and perception, increased competitiveness in the market, better adaptation to current trends, regaining "freshness" and attractiveness of the venue, and also increased staff engagement, who will feel part of an exciting new change. It is also an opportunity to break away from negative past associations.
See our services and solutions tailored to the real needs of your business.
